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Influential commercial search engines, such as Google and Bing, drive the majority of web traffic. Although social media and other types of impressions can generate conversions for your website, search engines have the upper hand. At first, SEO tactics can be difficult to understand. With Google throwing updated algorithms out like curve balls and endless software options, search engine optimization is always evolving.
Small firms and markets rely heavily on local SEO to build an engaging online presence, this way they can expose their business to many potential customers, establish brand loyalty, and dominate their niche. Business owners finally understand that SEO has become one of the most powerful and compelling strategies to destroy their competitors. You need a great team for great web design in DC before launching a significant marketing campaign though as that is the backbone of it all.
With Google laying more emphasis than ever on local search, now is the time to act on examining your current strategies, compare them against your competitors, and figure out what approach will work best in your favor. There are tons of great Local SEO resources out there, but it not a skill you can master overnight.
To assist a business in conquering the internet internationally, a marketer must first understand the underlying concepts behind ranking local companies. Local SEO is a division of marketing that individually deals with search engine optimization for businesses that are specifically near you. Local SEO is the first tier underneath the marketing umbrella; here, are the principal foundations to initiating an effective Local SEO campaign that will enable your company to appear on page one of Google, appear in the Map Pack, and conclusively, rank organically.
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To assist a business in conquering the internet internationally, a marketer must first understand the underlying concepts behind ranking local companies. Local SEO is a division of marketing that individually deals with search engine optimization for businesses that are specifically near you. Local SEO is the first tier underneath the marketing umbrella; here, are the principle foundations to initiating an effective Local SEO campaign that will enable your company to appear on page one of Google, appear in the Map Pack, and conclusively, rank organically.
SEO, as a whole, includes all types of industries, blogs, and websites.
Back in the 1990s, all businesses utilized the same strategy. However, today there are several nuances that specifically and exclusively affect Local SEO. Local SEO mainly helps you optimize sales for people searching for a nearby location. For instance, if you search for “pizza restaurants in Bromley,” Google shows me the following results.
Here are the five biggest errors to avoid in SEO 2017.
- Unavailable, Incorrect, or Contradictory NAP Information.
One of the core metrics Google sprawls when ranking local businesses in its search results is NAP. It is an acronym that stands for Name, Address and Phone Number. Not only is it important to have your NAP data open to the public and prominently advertised on your website, but it is also important that this information is consistent across all business mediums. Google My Business profile, Yelp, Internet Yellow Pages, social media platforms, and local directories are checked to ensure that your business is real and at that stated location.
Moz, a marketing software, can analyze your domain to detect whether or not you will have any issues. It is also necessary to note that having accurate, quality, and up to date NAP information will increase your sales and conversions.
86 percent of people search for business locations on Google Maps: 76 percent of local searches will result in a phone call. If your company is not seen on the map, you lose your chance in gaining any future customers.
2. Not Verify Your Google My Business Page
One of the most critical elements you can do when undertaking the local SEO ranks, specifically with the Google search engine, is to not verify your Google My Business page. It accounts for 14.7% of social signals. The information Google applies to rank your website is pulled from your My Business page, not from your site. A business owner can set up their page directly with Google, but it is important to verify your listing so that nobody else can update or delete your page in the future.
Once a Business page is established, it is imperative to ensure it includes a custom and unique description of your business, that your company is suitably classified, that there are a local phone number and address guiding your listing and that is compatible elsewhere online.
3. Don’t Forget to ask for Positive Reviews
An additional factor that is taken into accordance are reviews — the higher the quality, the higher the conversion.
- For a start, once your page has been designed, reach out to loyal customers and friends, people on your subscription list, people who view your blog, and who have experience with your business, and request them to leave a genuine review. Because review signals account for about 9.8 percent of local ranking factors, getting good quality reviews will establish authority in Google’s eyes.
4. Don’t be Ignoring Normal SEO Ranking Factors
Domain authority: A business with high domain authority will rank much better than a business with low domain authority. Work on increasing your domain authority by obtaining quality internal and external links. Then, your site will be viewed as an expert in your niche.
Backlinks: Backlinks are necessary for achieving great success. Factors like quality, quantity and the diversity of your backlinks will go a long way when climbing towards the first page of Google.
Search results in CTR
Just as with traditional SEO, Google, and other search engines recognize the click-through rate to your site from the search results pages to see how your site and business interact with visitors.
- 5. Neglecting Negative Local Ranking Factors
It is also crucial to understand that there are negating factors that can endanger the ranking of your business in search results pages. These factors are:
Having your business placed in an incorrect category. Having a phony company address, wrong phone number or when an address and phone number are inconsistent with that found elsewhere online. Malware and slow site speed on can harm your rankings as well. Your Google My Business listing plays a vital role in the Google algorithm.